Last Updated: 3/28/2023
Centrifi and its various affiliates and subsidiaries provide to clients a wide variety of data-driven marketing services to help our clients provide more targeted, efficient and relevant marketing and communications. Our clients may use our services to advertise to and communicate through various media channels, such as, email, display ads, social channels, direct mail, or other mediums.
If you represent a business and/or are specifically interested in the information that Centrifi collects to provide its Services, please refer to Sections 2, 3, and 6 below.
To understand the ways in which we collect, use, and share information we’ve collected on the Website, please refer to Sections 4, 5, 6, and 8 through 13 below.
If you are a consumer who resides in the state of California, please review Section 7 below to exercise your rights under the California Consumer Privacy Act (CCPA) and other California laws, as applicable.
To provide our advertising and marketing Services, we obtain the following categories of information from third-party suppliers and sources. Such information may be exact (such as an individual’s full name), or it may be presented on a segment level (e.g. “household income between $40,000 - $49,000”). Some of the below categories of information are given to us as estimates, predictions, or inferences. The information we obtain for our Services may include:
We may use the above information we collect to provide the Services to:
Centrifi’s website is primarily directed to potential and existing clients that may wish to use our Services. If you visit our Website or otherwise interact with us, we may collect the following information from you:
We may use the information we collect from you on the Website for certain purposes, including to:
Our use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy, including the Limited Use requirements.
We may share the information we have collected for the Services and on the Website for a number of reasons. For example, we may share this information for certain business purposes, including:
California law permits users in California to request certain details about how their “personal information” (as defined in California Civil Code Section 1798.83) is shared with third parties for direct marketing purposes. We may from time to time elect to share certain “personal information” with third parties for those third parties’ direct marketing purposes. California users may, under certain circumstances, request and obtain certain information regarding our disclosure, if any, of personal information to third parties for their direct marketing purposes. Where applicable, California users may obtain the categories of personal information shared and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year (e.g. requests made in 2019 will receive information about 2018 sharing activities).
To make such a request, please contact us using the information listed below. Please note that we are only required to respond to one request per California resident each year.
The California Consumer Privacy Act (“CCPA”) provides California residents with the additional rights listed here. To exercise these rights, see the “Exercising Your California Privacy Rights” subsection below.
California residents may have the right, subject to certain exceptions, to request that we delete the information we have collected (and direct our service providers to do the same).
We may sell or share this information for valuable consideration with third parties. For example, we may sell or otherwise share information with advertisers, who may purchase or license certain information for their own marketing purposes.
California residents have the right to “opt-out,” or direct us to stop “selling” or otherwise sharing their information with third parties in exchange for monetary or other valuable consideration. To submit an opt-out request, please visit our webform or email us at firstname.lastname@example.org.
To request access to or deletion of personal information, to opt-out, or to exercise any other rights under California law, please visit our webform or email us at email@example.com, or contact us at the information listed in Section 14 below.
We may require submission of additional information in order to verify and/or authenticate a request. We will do so in accordance with applicable law.
Certain features of the Website permit you to initiate interactions between the Website and third-party services or platforms, such as social networks (“Social Features”). Social Features include features that allow you to click and access Centrifi’s pages on certain third- party platforms, such as Facebook and Twitter, and from there to “like” or “share” our content on those platforms. Use of Social Features may entail a third party’s collection and/or use of your data. If you use Social Features or similar third-party services, information you post or otherwise make accessible may be publicly displayed by the third-party service you are using. Both Centrifi and the third party may have access to information about you and your use of the Website and the third-party service.
The Website may provide users with the ability to interact and post public comments. Through your participation in these features, you may submit your comments (User-Generated Content” or “UGC”) on our blog or other discussion board(s). We or others may store, display, reproduce, publish, or otherwise use UGC, and may or may not attribute it to you. Others may also have access to UGC and may have the ability to share it with third parties. If you choose to submit UGC to any public area of the Website, your UGC will be considered “public” and will be accessible by anyone, including Centrifi.
Please note that we do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available on the features permitting creation of UGC or what others do with information you share with them on such platforms. We are not responsible for the accuracy, use or misuse of any UGC that you disclose or receive from third parties through the forums or email lists.
We do not currently respond to browser Do Not Track signals or other browser or device based mechanisms that provide a method to opt out of the collection of information across the networks of websites and online services in which we participate. Unless and until the law requires us to respond to browser Do Not Track signals, we will not respond to those signals as an opt out, but if we do so in the future, we will describe how we do so here.
Most browsers accept cookies automatically. However, you may be able to configure your browser settings to use the Website or Services without some cookie functionality. You can delete cookies manually or set your browser to automatically delete cookies on a pre-determined schedule. For example, in the Internet Explorer menu bar, select: Tools -> Internet Options -> Browsing History -> Delete to view manual and automatic options.
Please note that any information you send to us electronically, while using the Website or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us through any means is transmitted at your own risk.
We do not seek or knowingly collect any personal information about children under 13 years of age. If we become aware that we have unknowingly collected information about a child under 13 years of age, we will make commercially reasonable efforts to delete such information from our database.
If you are the parent or guardian of a child under 13 years of age who has provided us with their personal information, you may contact us using the below information to request that it be deleted.
6119 Lyons Road
Coconut Creek, FL 33073